Nescafe

Nescafé, a brand introduced by the Nestlé company, can be traced back to the 1930s.^[3] In the United States, the Nescafé name was used on its products until the late 1960s. Later, Nestlé introduced a new brand in the US called "Taster's Choice", which supplanted Nescafé for many years. Taster's Choice was also introduced into Canada at the same time, and continues to be sold as a separate product, branded as superior to Nescafé, and is higher priced.

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